What does the name of your agency, facility, event, or program say about you? Does it make people think quality, excitement, laughter, energy, community, health, or fun? Do people automatically feel an emotional reaction to your logo or brand? A strong recreation brand helps your organization stand out from the crowd by creating a positive identity that can help you attract talented staff, increase loyalty, and build support. This session will help you understand how and why to build a solid brand promise and how it can be used to meet goals and objectives.