C&M Section Workshop: The Power of Geofencing

C&M Section Workshop: The Power of Geofencing
IPRA's Communications & Marketing (C&M) Section consists of park district professionals that either specialize or work in and around marketing, communications, graphic design, and sponsorship.  At this workshop you will learn how Geo-Fenced Display Ads and Paid Search Ads combine a powerful 1-2 punch for your marketing efforts.  If you are interested in joining the section or simply wish to attend for educational and networking purposes, you are encouraged to attend. This is a members-only event, but guests interested in learning more about IPRA are welcome.

Workshop Agenda:
Introductions
Review of Display Advertising (Evolution)
Gaining access to Programmatic Display
Type of Geo-Fencing Available (Location Based, Addressable, Contextual)
Case Study: Using Programmatic Display for the Huntley Park District
Q&A

To Register:  Login to your IPRA account (See "Sign in" to the right or below), then scroll down to select "Register Myself".  If you are not an IPRA member, create an account (See create a new account under "Sign in", then register for the event). 

How to Participate:  This virtual discussion will be delivered via Zoom. It is not required to have an account, but you will be asked to download the program to your device to participate. Attendees can participate from a computer, laptop, any smart device, or can use the call in feature.  Virtual links will be emailed April 12.  If you have not received your link by April 12 @ 4:00pm, please contact Kim Laper at kim@ilipra.org.
 
Fee: $0.00 IPRA Member / Non-Member

Not an IPRA member? Click here and join today! 
 
CEUs: Event is approved for 0.1 CEUs (Continuing Education Units are for CPRE and CPRP certification).

Questions: CLICK HERE to visit the Communications & Marketing Section page, or contact Section Director Josh Hendricks at josh@bloomingdaleparks.org.
When
4/13/2021 10:00 AM - 11:00 AM
Where
Online Via Zoom IL UNITED STATES

Program

   

Tuesday, 13 April 2021

Description
Learn how Geo-Fenced Display Ads and Paid Search Ads combine a powerful 1-2 punch for your marketing efforts.
Time
10:00 AM - 11:00 AM
10:00 AM

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