Agency Showcase 2021

Agency Showcase 2021
Agency Showcase is back for its 11th annual event! Taking place at the annual Soaring to New Heights Conference, this is a spirited competition spotlighting bright ideas exhibited by park, recreation, and conservation agencies. This professionally judged competition recognizes Illinois agencies for their marketing and communication efforts ranging from print to multimedia. This year's competition will include two divisions and 12 categories in which to enter. Come join in the fun and showcase your agency to industry professionals throughout Illinois!

General Entry Rules: Each agency is responsible for bringing their entries to conference and setting them up. All entries must have been created during the 2021 calendar year. Label your entry with your District's name. If entries are double-sided, mount both sides on black foam board. All descriptions should be 12-point font, legible font. Requirements for each category's description content can be found in the specific guidelines for that category. The description is your opportunity to provide background on your agency, including if you have in-house work, contracted work, etc.

Agency Showcase Division: Entries must have two copies for each category in which you enter - one to be integrated in the display and the other mounted for individual categories. Displays must be set up in Grand Hall MN, East Tower, Gold Level by 9:30 a.m. on Thursday, January 27, 2022. Displays must be removed between 4:00-5:00 p.m. on Friday, January 28, 2022. Agencies that do not remove their displays will be charged a $50 clean up fee. Displays are not to be removed prior to the scheduled pick-up time.

Individual Categories Division: Entries must have one copy for each category in which you enter. Table-top easels are not allowed - all submissions must lay flat on the tables. Displays must be set up in Grand Hall MN, East Tower, Gold Level by 9:30 a.m. on Thursday, January 27, 2022. Displays must be removed between 4:00-5:00 p.m. on Friday, January 28, 2022. Agencies that do not remove their displays will be charged a $50 clean up fee. Displays are not to be removed prior to the scheduled pick-up time.

Special Category - Hindsight is 20/21: Participants must be registered for the Overall Agency Showcase or Individual Categories Division to be eligible for the special category, and there is an additional $15 fee to participate.

Awards and Recognition: Friday, January 28, 2022, notification will be displayed on the outstanding submission for each category. All entries will be on display in Grand Hall MN, East Tower, Gold Level until 4:00 p.m. The 1st, 2nd, and 3rd Place Overall Agency Showcase winners and the outstanding submission winners for each category will be presented during the C&M Section Meeting on Thursday, January 27, 2022, at 5:15 p.m. The winners of the People's Choice Award / Best in Show will be announced during the IAPD Annual Business Meeting on Saturday, January 29, 2022, at 3:30 p.m.

Judging: If you know a professional outside the parks and recreation field who works in print, web, photography, or other related disciplines, let us know! Volunteering as a judge for Agency Showcase provides professionals with a great opportunity to network, receive free admission to educational sessions, and access to the conference exhibit hall. To apply to be an Agency Showcase judge for the 2022 conference, click here . Note: Park and recreation professionals, board members, or others affiliated with your agency are not eligible to be judges. 

To Register:
 
Login to your IPRA account, then select "Register Myself". If you do not have one, create an account, then register for the event. After selecting your Division, you'll be prompted to answer three (3) questions specific to your registration and select the categories that you wish to correspond with your entry.

Division                                                       Fee            Categories      
Overall Agency Showcase Division     $175           8 (of choice)       
Individual Categories Division     $95      4 (of choice)  

Cancellations: Refunds will be issued to requests received on or before December 20, 2021, less a 20% administrative fee (capped at $25). No refunds will be issued after December 20, 2021.

CEUs: 
Event is not approved for CEUs (Continuing Education Units are for certifications such as CPRE, CPRP, and CTRS).

Questions:
Contact Agency Showcase Chair Jessica Cannaday at [email protected]
When
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
Where
Hyatt Regency Chicago Grand Hall MN, East Tower, Gold Level 151 East Upper Wacker Drive Chicago, IL 60601 UNITED STATES

Program


Thursday, 27 January 2022

Description
What to Enter: The Overall Agency Showcase competition includes the scores from your individual submissions plus a table-top display. Your display must integrate all eight of your Agency Showcase entries. The display should showcase how each entry works together to represent the agency. You also may include other marketing pieces for this display but please note these pieces will not be judged.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: brochures created for the 2021 brochure year (including camp or other specialty brochures, if applicable).
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: virtual brochures created for the 2021 brochure year (including camp or other specialty brochures, if applicable).
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: One printout of a marketing piece that utilizes photography along with the original photo that is integrated into the design (size does not matter). Marketing pieces include but are not limited to print advertisements, posters, fliers, brochures, logos, etc. Marketing materials that integrated manipulated or edited photos are also welcome. Photo may be taken during years prior, however, marketing piece must be created in 2021.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: one large-format marketing piece created during the 2021 calendar year. This includes but is not limited to billboards, bus wraps, murals, banners, and/or large 3D displays. Original must be 24" x 36" or larger in actual size.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: one logo created or updated during the 2021calendar year.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: marketing campaign collateral created and executed during the 2021 calendar year. Entries must include a minimum of five marketing pieces that were utilized in a marketing campaign. The two fundamental themes of repetition/exposure and measurement/quantifiable results should be considered.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: one paid advertisement that ran during the 2021 calendar year. Ads may have been placed in any media outlet including but not limited to print, web, radio, social media, or TV.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: one printed communication piece that was created during the 2021 calendar year. Entries may include but are not limited to posters, post cards, newsletters, fliers, annual reports, booklets, and pamphlets. Multi-page documents are not required to be mounted. Seasonal brochures are not accepted in this category. The intent of pieces submitted in this category must be informational in nature, designed to increase public education.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: one printed communication piece that was created during the 2021 calendar year. Entries may include but are not limited to posters, post cards, newsletters, fliers, and pamphlets. Multi-page documents are not required to be mounted. Seasonal brochures and annual reports are not accepted in this category. The intent of pieces submitted in this category must be promotional in nature and contain clear call to action.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: a minimum of one and a maximum of four social media outlets utilized for a specific campaign executed during the 2021 calendar year. Incorporation of paid social content may be included in this category.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: one video produced and disseminated during the 2021 calendar year. Long form videos should be longer than two minutes. This category includes original video documentaries, informational videos, or other video production content that was publicly viewed and/or featured on television, YouTube, website, or social media. Pre-existing .GIF or videos that are linked from other sources are not eligible. Video commercials created for NRPA Gold Medal awards are not eligible. For videos longer than two minutes, you are required to indicate specific time stamps for judges to review.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: One video produced and disseminated during the 2021 calendar year. Short form videos should be at least 15 seconds, but no longer than two minutes. This category includes original videos that were featured on television, YouTube, website, or social media. Pre-existing .GIF or videos that are linked from other sources are not eligible. Video commercials created for NRPA Gold Medal awards are not eligible.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: a website maintained by or for any entity of your agency. Websites do not have to be developed or launched in 2021.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

What to Enter: In 2020 and 2021, Communication & Marketing Departments were called on to create innovative communication solutions in response to the COVID-19 pandemic. Ranging from signage, informational series, public service announcements, and virtual programs - communications during the pandemic looked different than ever before. The special Hindsight is 20/21 category can include any communication created during 2020 and 2021 in response to the COVID-19 pandemic. This special category highlights the work Communication & Marketing Departments produced that kept their communities and patrons informed, engaged, and positive during the pandemic.
Time
1/27/2022 8:00 AM - 1/28/2022 4:00 PM
1/27/2022 8:00 AM

Sign In