What to Enter: The Overall Agency Showcase competition includes the scores from your individual submissions plus a table-top display. Your display must integrate all eight of your Agency Showcase entries. The display should showcase how each entry works together to represent the agency. You also may include other marketing pieces for this display but please note these pieces will not be judged.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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Park and Recreation anniversaries are meant to be celebrated! Whether you just partied like it was 1999 or have executed a special centennial celebration, enter your favorite moments from your anniversary.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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Seasonal brochures are the most widely utilized and recognizable marketing tool of park, recreation, and conservation agencies. Celebrate the progress of communications and marketing (and technology) by submitting your agency's best "retro" brochure!
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: brochures created for the 2019 brochure year (including camp or other specialty brochures, if applicable).
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: One printout of a marketing piece that utilizes photography along with the original photo that is integrated into the design (size does not matter). Marketing pieces include but are not limited to print advertisements, posters, fliers, brochures, logos, etc. Marketing materials that integrated manipulated or edited photos are also welcome. Photo may be taken during years prior, however, marketing piece must be created in 2019.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: one large-format marketing piece created during the 2019 calendar year. This includes but is not limited to billboards, bus wraps, murals, banners, and/or large 3D displays. Original must be 24" x 36" or larger in actual size.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: one logo created or updated during the 2019 calendar year.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: marketing campaign collateral created and executed during the 2019 calendar year. Entries must include a minimum of five marketing pieces that were utilized in a marketing campaign. The two fundamental themes of repetition/exposure and measurement/quantifiable results should be considered.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: one paid advertisement that ran during the 2019 calendar year. Ads may have been placed in any media outlet including but not limited to print, web, radio, social media, or TV.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: one printed communication piece that was created during the 2019 calendar year. Entries may include but are not limited to posters, post cards, newsletters, fliers, annual reports, booklets, and pamphlets. Multi-page documents are not required to be mounted. Seasonal brochures are not accepted in this category. The intent of pieces submitted in this category must be informational in nature, designed to increase public education.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: one printed communication piece that was created during the 2019 calendar year. Entries may include but are not limited to posters, post cards, newsletters, fliers, and pamphlets. Multi-page documents are not required to be mounted. Seasonal brochures and annual reports are not accepted in this category. The intent of pieces submitted in this category must be promotional in nature and contain clear call to action.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: one promotional item created by your agency in the 2019 year which was used to market your agency brand or a special event/facility (t-shirt, frisbee, fan, etc). The item must be less than $15 per piece in value and your district must have purchased at least 50 of the items to be distributed for the purpose of promotional marketing. Items must have been given out for free, not for individual resale.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: a minimum of one and maximum of four media releases for one campaign that generated media coverage in the 2019 calendar year. Media coverage includes print, radio, TV, and online outlets. Submissions may include, but are not limited to press releases, photo releases, feature stories, radio shows, and columns; advertisements are not acceptable.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: a minimum of one and a maximum of four social media outlets utilized for a specific campaign executed during the 2019 calendar year. Incorporation of paid social content may be included in this category.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: one video produced and disseminated during the 2019 calendar year. Long form videos should be longer than two minutes. This category includes original video documentaries, informational videos, or other video production content that was publicly viewed and/or featured on television, YouTube, website, or social media. Pre-existing .GIF or videos that are linked from other sources are not eligible. Video commercials created for NRPA Gold Medal awards are not eligible. For videos longer than two minutes, you are required to indicate specific time stamps for judges to review.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: One video produced and disseminated during the 2019 calendar year. Short form videos should be at least 15 seconds, but no longer than two minutes. This category includes original videos that were featured on television, YouTube, website, or social media. Pre-existing .GIF or videos that are linked from other sources are not eligible. Video commercials created for NRPA Gold Medal awards are not eligible.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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What to Enter: a website maintained by or for any entity of your agency. Websites do not have to be developed or launched in 2019.
Time
1/23/2020 8:00 AM - 1/24/2020 4:00 PM
1/23/2020 8:00 AM
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