Agency Showcase - 2018

Agency Showcase - 2018
Taking place at the annual Soaring to New Heights Conference, Agency Showcase is a spirited competition spotlighting bright ideas exhibited by park, recreation, and conservation agencies. This professionally judged competition recognizes Illinois agencies for their marketing and communication efforts ranging from print to multimedia. This year, the showcase includes two divisions and 13 categories in which to enter. Agencies may choose to enter either the Individual Categories Division or the Overall Agency Showcase Division. This is a professionally judged exhibition of your work. Each specific category has a set of guidelines that must be followed in order for entries to be deemed eligible.


General Entry Rules:
Each agency is responsible for bringing their entries to conference and setting them up. Set up is between 8:00 a.m. and 9:30 a.m. on Thursday, January 24, 2019 in Columbus A-B, East Tower, Gold Level at the Hyatt Regency Chicago. All entries must have been created during the 2018 calendar year. Label your entry with your District's name. If entries are double-sided, mount both sides on black foam board. All descriptions should be 12-point font, legible font. Requirements for each category's description content can be found in the specific guidelines for that category. The description is your opportunity to provide background on your agency, including if you have in-house work, contracted work, etc.

Agency Showcase Division: Entries must have two copies for each category in which you enter - one to be integrated in the display and the other mounted for individual categories. Displays must be set up in Columbus A-B, East Tower, Gold Level by 9:30 a.m. on Thursday, January 24, 2019. Displays must be removed between 4:00-5:00 p.m. on Friday, January 25, 2019. Agencies that do not remove their displays will be charged a $50 clean up fee. Displays are not to be removed prior to the scheduled pick-up time.

Individual Categories Division: Entries must have one copy for each category in which you enter. Table-top easels are not allowed - all submissions must lay flat on the tables. Displays must be set up in Columbus A-B, East Tower, Gold Level by 9:30 a.m. on Thursday, January 24, 2019. Displays must be removed between 4:00-5:00 p.m. on Friday, January 25, 2019. Agencies that do not remove their displays will be charged a $50 clean up fee. Displays are not to be removed prior to the scheduled pick-up time.

Awards and Recognition: Friday, January 25, 2019, notification will be displayed on the outstanding submission for each category. All entries will be on display in Columbus A-B, East Tower, Gold Level until 4:00 p.m. The 1st, 2nd, and 3rd Place Overall Agency Showcase winners and the outstanding submission winners for each category will be presented during the C&M Section Meeting on Thursday, January 24, 2019, at 5:00 p.m. The winners of the People's Choice Award / Best in Show will be announced during the IAPD Annual Business Meeting on Saturday, January 26, 2019, at 5:00 p.m.

To Register:
 
Login to your IPRA account, then select "Register Myself". If you are not an IPRA member, create an account as a Basic Contact, then register for the event. After selecting your Division, answer two questions specific to your registration and refer to Program (below) to choose the categories that you wish to correspond with your entry.

Fee: 
$175.00 Overall Agency Showcase Division (8 categories of your choice) / $95.00 Individual Categories Division (1-4 categories of your choice).

Cancellations: Refunds will be issued to requests received on or before December 7, 2018, less a 20% administrative fee (capped at $25). No refunds will be issued after the registration deadline.

CEUs: 
Event is not approved for CEUs (Continuing Education Units are for CPRE and CPRP certification). 

Questions: 
CLICK HERE to view the Agency Showcase brochure on the C&M Section Membership page, or contact Agency Showcase Chair Jessica Cannaday at jcannaday@obparks.org

REGISTRATION DEADLINE HAS BEEN EXTENDED TO FRIDAY, DECEMBER 21, 2018

When
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
Where
Hyatt Regency Chicago Columbus A-B, East Tower, Gold Level 151 East Upper Wacker Drive Chicago, IL 60601 UNITED STATES

Program


Thursday, 24 January 2019

 
What to Enter: The Overall Agency Showcase competition includes the scores from your individual submissions plus a table-top display. Your display must integrate all eight of your Agency Showcase entries. The display should showcase how each entry works together to represent the agency. You also may include other marketing pieces for this display but please note these pieces will not be judged.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: brochures created for the 2018 brochure year (including camp or other specialty brochures, if applicable).
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: One printout of a marketing piece that utilizes photography along with the original photo that is integrated into the design (size does not matter). Marketing pieces include but are not limited to print advertisements, posters, fliers, brochures, logos, etc. Marketing materials that integrated manipulated or edited photos are also welcome. Photo may be taken during years prior, however, marketing piece must be created in 2018.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: one large-format marketing piece created during the 2018 calendar year. This includes but is not limited to billboards, bus wraps, murals, banners, and/or large 3D displays. Original must be 24" x 36" or larger in actual size.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: one logo created or updated during the 2018 calendar year.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: marketing campaign collateral created and executed during the 2018 calendar year. Entries must include a minimum of five marketing pieces that were utilized in a marketing campaign. The two fundamental themes of repetition/exposure and measurement/quantifiable results should be considered.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: one paid advertisement that ran during the 2018 calendar year. Ads may have been placed in any media outlet including but not limited to print, web, radio, social media, or TV.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: one printed communication piece that was created during the 2018 calendar year. Entries may include but are not limited to posters, post cards, newsletters, fliers, annual reports, booklets, and pamphlets. Multi-page documents are not required to be mounted. Seasonal brochures are not accepted in this category. The intent of pieces submitted in this category must be informational in nature, designed to increase public education.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: one printed communication piece that was created during the 2018 calendar year. Entries may include but are not limited to posters, post cards, newsletters, fliers, and pamphlets. Multi-page documents are not required to be mounted. Seasonal brochures and annual reports are not accepted in this category. The intent of pieces submitted in this category must be promotional in nature and contain clear call to action.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: one promotional item created by your agency in the 2018 year which was used to market your agency brand or a special event/facility (t-shirt, frisbee, fan, etc). The item must be less than $15 per piece in value and your district must have purchased at least 50 of the items to be distributed for the purpose of promotional marketing. Items must have been given out for free, not for individual resale.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: a minimum of one and maximum of four media releases for one campaign that generated media coverage in the 2018 calendar year. Media coverage includes print, radio, TV, and online outlets. Submissions may include, but are not limited to press releases, photo releases, feature stories, radio shows, and columns; advertisements are not acceptable.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: a minimum of one and a maximum of four social media outlets utilized for a specific campaign executed during the 2018 calendar year. Incorporation of paid social content may be included in this category.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

What to Enter: one type of video promotional material disseminated via the internet during the 2018 calendar year. This category includes original YouTube, website, or social media videos that were features. Pre-existing .GIF or videos that are linked from other sources are not eligible. Video commercial created for NRPA Gold Medal awards are not eligible.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 AM
1/24/2019 8:00 AM

What to Enter: a website maintained by or for any entity of your agency. Websites do not have to be developed or launched in 2018.
Time
1/24/2019 8:00 AM - 1/25/2019 4:00 PM
1/24/2019 8:00 AM

Sign In